tag:blogger.com,1999:blog-30077166372875231562024-03-20T13:20:20.585+00:00The Bits In Between'The Bits In Between' catalogues and comments on TV, radio, print, digital, and ambient advertising. It also follows the progress of a naive, fledgling copywriter.Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.comBlogger86125tag:blogger.com,1999:blog-3007716637287523156.post-86567436378999504282011-04-16T11:49:00.015+01:002012-01-22T22:32:36.623+00:00How to get a Watford place<div style="text-align: left;"><span class="Apple-style-span" style=" ;font-family:arial;"><span class="Apple-style-span" style="font-size:small;">So I'm winding up the blog.</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style=" ;font-family:arial;"><span class="Apple-style-span" style="font-size:small;">This is because I've lost my love for advertising.</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style=" ;font-family:arial;"><span class="Apple-style-span" style="font-size:small;">I didn't try and </span><a href="http://failblog.org/2011/04/12/epic-fail-photos-acrobatics-fail/"><span class="Apple-style-span" style="font-size:small;">fail</span></a><span class="Apple-style-span" style="font-size:small;">. I've just changed path...</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">I did manage to get a place on the Watford course. I just didn't accept the offer. If anyone wants to know roughly how to do it, its all here in the archives. The creative test I used is </span><span class="Apple-style-span" style="font-size:small;"><a href="http://www.zshare.net/download/927164846f61f085/">here</a></span><span class="Apple-style-span" style="font-size:small;">. The portfolio I submitted is </span><span class="Apple-style-span" style="font-size:small;"><a href="http://www.mediafire.com/?k7yacfwtps84nh7">here</a></span><span class="Apple-style-span" style="font-size:small;">...(it only got 6/10 so you should look to do better than this). Tony doesn't really like digital so don't do complex google-maps-treasure-hunt rubbish. If you do digital, do something simple like Subservient Chicken. And before you do anything, I'd read 'Hey Whipple, Squeeze This', 'Advertising is dead, long live advertising' and 'The Idea Writers'.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">So yeah. Don't get me wrong, I still think that a lot of the work (especially in the 60s) was great, fresh, exciting, artful, witty, intelligent. But I've realized that I don't like selling. I don't like 'creating want'. And for <a href="http://www.youtube.com/watch?v=a1dphpqOVOg#t=7m39s">those who say</a> that advertising can't make people buy something they don't already want or need - that it simply convinces them chose my brand over the competitor's - well, I don't like branding either. Creating something from nothing - adding value which isn't there and getting people to pay more for it. Some people think that stuff is cool, but I'm not one of them. And I'm not so keen on state of advertising <i>today</i>... the phrases crowd-sourcing, multi-platform, user-experience and brand advocacy make me feel empty inside and a little angry.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">And while I'm aware that the lifestyle of an adman would be fun - drawing, filming, travelling... If I'm doing something I don't believe in, then deep down inside I'll never really be satisfied. So I'd rather do something meaningful if possible - and if not meaningful, at least something which is appreciated rather than widely hated.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Yes there are your </span><a href="http://www.campaignbrief.com/2010/04/droga5-new-york-founding-partn.html"><span class="Apple-style-span" style="font-size:small;">Duncan Marshall</span></a><span class="Apple-style-span" style="font-size:small;">s (an ex-Watfordian himself) who do good and meaningful things in the field of advertising, like helping get clean water to millions (see Tap Project) or Obama elected, but these type of people are 1 in a million. And the type of projects those types of individuals initiate are vastly removed from what I'd label advertising. They're simply great ideas.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">And you don't have to be in advertising to have one of those.</span></span></div></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style=" ;font-family:Georgia, serif;font-size:16px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVXJqvxh0hsoVwcBWsiqdTq9Twd28JTatjNA3oJSF3l2i4qikM_7jrEFvCioINk5JZdhscbzcMmNZKP2R8Xf1e4LjYlgJqMGszmhULPuIUkPtCWCoM_bBhy7ZgGrYrN2-EtRjKQ7F6wZoB/s1600/riding-into-sunset.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVXJqvxh0hsoVwcBWsiqdTq9Twd28JTatjNA3oJSF3l2i4qikM_7jrEFvCioINk5JZdhscbzcMmNZKP2R8Xf1e4LjYlgJqMGszmhULPuIUkPtCWCoM_bBhy7ZgGrYrN2-EtRjKQ7F6wZoB/s320/riding-into-sunset.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5596149252320750562" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 240px; " /></a></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com6tag:blogger.com,1999:blog-3007716637287523156.post-35466966309051374332011-04-16T11:38:00.003+01:002011-04-16T11:47:16.894+01:00Think on this<div><span class="Apple-style-span" style="line-height: 19px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">"The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe, and …. that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man." - </span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Paul Baran And Paul Sweezy</span></span><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">And more recently...</span></span></div></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcbhXVm-hnbEKgwnrS8IZwfP9vQRygix4fTfuagnPYmjPJmjE8aViOZjYzzy7HSNXbCqotDL-7Q0nxhCDG8PzfkYlW8Qd26pA4e_2-UQOsHDEaCc8vtXcp_6V6cqwy0FB_eOHaKW_Juf3y/s1600/092807_banksy_onads.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 307px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcbhXVm-hnbEKgwnrS8IZwfP9vQRygix4fTfuagnPYmjPJmjE8aViOZjYzzy7HSNXbCqotDL-7Q0nxhCDG8PzfkYlW8Qd26pA4e_2-UQOsHDEaCc8vtXcp_6V6cqwy0FB_eOHaKW_Juf3y/s320/092807_banksy_onads.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5596131112340094018" /></a><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-43236544684918704532011-02-22T11:04:00.006+00:002011-02-22T11:13:55.473+00:00The Online Intern<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyHUQthRDwIjOXIJYwS3ZU2IG2zfYon9FCINlLFozO2bP4AJBFtIZ87c9qAA8MsRd0fvfcyxPwe-NrMVu-idlz3phyZFSn_6mqKiE0plsje0BKY-QBMStgZ1RCIFrd_DPUXQCyNXGRYGfu/s1600/Picture+1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 211px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyHUQthRDwIjOXIJYwS3ZU2IG2zfYon9FCINlLFozO2bP4AJBFtIZ87c9qAA8MsRd0fvfcyxPwe-NrMVu-idlz3phyZFSn_6mqKiE0plsje0BKY-QBMStgZ1RCIFrd_DPUXQCyNXGRYGfu/s320/Picture+1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5576469624652286690" /></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><a href="http://www.theonlineintern.org/"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">This</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"> is how you get the ad world's attention. This young Manchester based lass has a set up her own site where she will respond to 5 creative briefs set by whichever agencies want to get involved. She practically interns for a week with that agency, but all from the comfort of her own home.</span></span><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">This is a great idea, setting an example for all those Northerners who want a foot in the door with an agency down south but can't afford to travel or move to live down there. She gets to keep the low rent of the North, but work with the best London based agencies there are.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Poke London, digital trailblazers that they are, are the first agency to have gotten on board. I foresee big things - lets just hope, spotlight on, that she has some more good ideas in response to the briefs. </span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-69503982165700044662011-01-05T20:22:00.006+00:002011-01-07T19:53:00.835+00:00Indecision overcomes me<div style="text-align: left;"><span class="Apple-style-span" style=" ;font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Dear followers and passers-by alike,</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Indecision looms like a dark cloud. I'm having serious doubts about my goal of 'getting into advertising'. These doubts can be summed up in the following comment I made on Luke 'Hey Whipple' Sullivan's blog the other day. </span><a href="http://www.heywhipple.com/2010/12/20/cool-new-must-read-book-but-first-this-metaphor/#comments"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#FFFFFF;">The post</span></span></a><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#FFFFFF;"> </span></span><span class="Apple-style-span" style="font-size:small;">itself is well worth a read, it's a review of a new book he likes called </span><i><span class="Apple-style-span" style="font-size:small;">The Idea Writers </span></i><span class="Apple-style-span" style="font-size:small;">by Teresa Iezzi. </span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;">"I first read your book about a year ago. It was recommended reading for an ad course I’m about to start in Watford, near London, next year. Each time I read from it I was inspired. Among other things, I learnt that simplicity is key. Eventually I put together a book and got offered a place on the course. Since waiting for the course to begin, and saving money for the fees, I’ve gradually become more and more disillusioned with the industry. The more blog posts and articles I read, the more I get the impression that things aren’t as simple as they used to be. I’m overwhelmed by negativity; by people praising ‘codewriting over copywriting’, heralding the death of traditional and such like. Overly complex ‘integrated-online-treasure-hunt-google-maps-tweet-your-confession-then-like-us-on-facebook’ type campaigns proliferate and seem to go straight over my head. I mean who has the time of day to engage with brands like that? I think I’ve maybe engaged with 2 digital campaigns as a consumer (as opposed to an ad student) and I’m a young white male who spends a shit load of of time online. Aren’t I suppose to love this sort of stuff? Anyway, where I used to feel a desire to write simple, witty, yet logical ads, I already feel bitter, and I haven’t even worked in the industry yet. I’m 23 for chrissake! Do you think Teresa Iezzi’s book soothe me woes? Or is it time to re-think the career? I’ve just ordered the thing either way."</span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;">To which Luke replied:</span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;">"Hey Tom: While I’m glad you like to write clever ads, your assessment of the new advertising world is, in general, correct. It is no longer about ads. Yes, our work today INCLUDES ads, but the world is going toward telling an interesting brand story on many platforms. What was once a pretty clear playing field of print-TV-radio-outdoor has become kaliedoscopic with media opportunities. The new ad people need to be able to work in all platforms. I still think it is one of the best industries for a creative person to be in. It’s just …different. I think reading Teresa’s book will calm you down."</span></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></span></div><div><span class="Apple-style-span" style="font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="line-height: 21px; "><span class="Apple-style-span" style="font-size:small;">So I sit here in limbo; waiting for the postman to knock (twice), not knowing whether to continue to pursue that ad career or re-think entirely. Hopefully the book will make me think again.</span></span></span></div><div><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;">The problem is, anyone entering the industry at this time has likely been taught a trade that may quickly become redundant - like luke says, it isn't TV/Print/Outdoor/Radio anymore. The only tangible skill which you can enter a creative department with is an ability to come up with </span><i><span class="Apple-style-span" style="font-size:small;">ideas. </span></i><span class="Apple-style-span" style="font-size:small;">To come up with</span><i><span class="Apple-style-span" style="font-size:small;"> stories for brands </span></i><span class="Apple-style-span" style="font-size:small;">in whatever medium might work best. And is that something that can be taught? I don't know. </span></span></div><div><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;">Hence: woe.</span></span></div><div><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;">On another note - I like this. It's not really advertising, but it sure made a buzz:</span></span></div><div><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;font-size:small;"><span class="Apple-style-span" style=" line-height: normal; font-family:Georgia, serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8ro4J5t9LEU1pP-GgK07opLLVfObrFToSVC2B4NjUdzwMpzpYe6XrTLVCkBWfV2kbZvK0MPHTUiEvwHoiwAiv8a9JDiLKCBU0v8iCLsKzqPoE_sYoKFBWG_SxVvIRKcVyvm4hTR1Q8uey/s1600/rdda_barnen_save_the_children_christmas_bargains.jpg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8ro4J5t9LEU1pP-GgK07opLLVfObrFToSVC2B4NjUdzwMpzpYe6XrTLVCkBWfV2kbZvK0MPHTUiEvwHoiwAiv8a9JDiLKCBU0v8iCLsKzqPoE_sYoKFBWG_SxVvIRKcVyvm4hTR1Q8uey/s320/rdda_barnen_save_the_children_christmas_bargains.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5558804795544523058" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 213px; " /></a></span></span></div><div><span class="Apple-style-span" style=" line-height: 21px; font-family:Helvetica, arial, sans-serif;font-size:small;"><br /></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-49213510355563916972010-09-17T00:33:00.000+01:002010-09-17T00:34:18.289+01:00Pleasing colours<div><br /></div><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/hDzJCVxzqik?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/hDzJCVxzqik?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">via I Believe in Advertising.</span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-55887453016169919112010-09-10T11:22:00.001+01:002010-09-10T11:23:54.155+01:00Ikea Cats: Happy Inside<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/vCB7RqGS684?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/vCB7RqGS684?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><div><br /></div><div><span class="Apple-style-span" style="font-family:arial;">This doesn't make a heck of a lot of sense, but I like anyway.</span></div><div><span class="Apple-style-span" style="font-family:arial;">I guess if you film anything as well as this and put a solo piano track to it it can seem meaningful.</span></div><div><span class="Apple-style-span" style="font-family:arial;">Nice end line too.</span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-57508530917480261872010-07-30T10:19:00.002+01:002010-07-30T10:21:11.962+01:00Copywriter No.2<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/SZT_K0nLt4M&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/SZT_K0nLt4M&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">New weetabix ad it quite good. Very similar to the ad below though...<br /></span></span><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/9tFzyn4gOB8&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/9tFzyn4gOB8&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-66724464532979590332010-06-28T19:05:00.002+01:002010-06-28T19:08:37.856+01:00Two nice visual ads<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOn19W4eL0ukm5NnSFCfoxhdXyBWtrN5lHxvjNkp02NMj5L2VzR5VDviS2Sh15Qvi5Ej-Kiw25psLVDfq00erhLIeAiOkDvkMCvcXed4aZC9gD-WijDces07KEjIjROzhQLtI2iAVJbEp_/s1600/festamusica_FNAC.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 226px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOn19W4eL0ukm5NnSFCfoxhdXyBWtrN5lHxvjNkp02NMj5L2VzR5VDviS2Sh15Qvi5Ej-Kiw25psLVDfq00erhLIeAiOkDvkMCvcXed4aZC9gD-WijDces07KEjIjROzhQLtI2iAVJbEp_/s320/festamusica_FNAC.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5487887603476094514" /></a><div style="text-align: center;">Lovely stuff.</div><div style="text-align: center;"><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIN6mZtXIdyyagHGX7BEkdXhZC_M6v9WesByV9yZO_2h921BpDS8-QVr7_7q_up9Kw7HruLur2C7Ia9L6-0Ie7-syWPRBeIidZ7r4gvMjp9sGe9XdLRRNT7vkjpPWmCCInQRGe0g8sv-Bs/s1600/haeer_closet.jpg" style="text-decoration: none;"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 214px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIN6mZtXIdyyagHGX7BEkdXhZC_M6v9WesByV9yZO_2h921BpDS8-QVr7_7q_up9Kw7HruLur2C7Ia9L6-0Ie7-syWPRBeIidZ7r4gvMjp9sGe9XdLRRNT7vkjpPWmCCInQRGe0g8sv-Bs/s320/haeer_closet.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5487887331169930802" /></a><div style="text-align: center;"><span class="Apple-style-span" style="font-family:arial;"><i><span class="Apple-style-span" style="font-size:small;">(This one is for a gay magazine).</span></i></span></div><div><br /></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-32081511660987773062010-06-28T19:04:00.002+01:002010-06-28T19:05:11.289+01:00Have you got a pen handy?<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/2DUN_6PxElY&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/2DUN_6PxElY&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-51298203697590612752010-06-19T00:15:00.002+01:002010-06-21T22:51:59.941+01:00When the Americans do American ads...<div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/Ezk0e1VL80o&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Ezk0e1VL80o&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">The perfect amount of voiceover.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size: small;">Genius.</span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-12993467936613780212010-06-03T01:28:00.003+01:002010-06-03T01:37:44.083+01:00When the French do McDonald's ads...<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/bUekXg_tK2M&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/bUekXg_tK2M&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><div><br /></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">Did someone forget we're talking about burgers here? What the hell?</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size: small;">They even manage to fit a subdued version of the jingle in at the end.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size: small;">The line, 'come as you are' stinks of branding. It's one of those multi-purpose, means very little tag lines.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size: small;">If anything it suggests, 'we won't judge you'. And why is that relevant? What other places judge me? Classy restaurants? They'd judge me for going to McDonalds, yes, but not for being gay.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size: small;">I think someone, somewhere, lost the thread here.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size: small;">Would anyone like to explain it for me?</span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com2tag:blogger.com,1999:blog-3007716637287523156.post-16160880051779286532010-06-01T23:17:00.003+01:002010-06-21T22:49:25.798+01:00Holy shit<div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">So I was trawling Coloribus and found this. Scared the shit out of me:</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/kNAoCbG9Yz8&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/kNAoCbG9Yz8&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-57887235929956631262010-05-19T00:54:00.005+01:002010-05-19T00:56:34.073+01:00The ad that restores my faith in copy<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzdjL25R0CFOp1gXtE83KdsSiAnD9rUb13uYIW6rLnbpnQl0loI6IzfyUqcKtJKEv4VzfjTtEmjOqR2zDFYnZ8o4g44gIexbCf2krlrS01m3Zwhob4ABusAwpD8T1k-osvj-lAB8LmkhnZ/s1600/shell-oil-buy-share-in-advert-champagne-cheers.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 246px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzdjL25R0CFOp1gXtE83KdsSiAnD9rUb13uYIW6rLnbpnQl0loI6IzfyUqcKtJKEv4VzfjTtEmjOqR2zDFYnZ8o4g44gIexbCf2krlrS01m3Zwhob4ABusAwpD8T1k-osvj-lAB8LmkhnZ/s320/shell-oil-buy-share-in-advert-champagne-cheers.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5472763104674344418" /></a>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-77341565287367684002010-05-16T18:16:00.011+01:002010-05-16T22:05:41.919+01:00Why visual doesn't always mean good<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA5SRmIfjj35SszT1iGMcUq-N00LGYEACiC4sBF7BQp5rZdJtAOoCXzM5v_AL46441p3wODqnstpOlG6iW_K0vhGVaxPeEkJcIO75yqEuMJfylhDf9yoKtXcfKzCAeTPKKzVs91OusnysH/s1600/ProtexDogs2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 285px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA5SRmIfjj35SszT1iGMcUq-N00LGYEACiC4sBF7BQp5rZdJtAOoCXzM5v_AL46441p3wODqnstpOlG6iW_K0vhGVaxPeEkJcIO75yqEuMJfylhDf9yoKtXcfKzCAeTPKKzVs91OusnysH/s400/ProtexDogs2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5471918664532143218" /></a><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgazxnuzGZr49yK6-LJ2C-N6h2hXGFSb6DI3KV_JT81_tQofz-X8BKaab_FPlanDLI0CgLOqPzn6LoOl8VCT72TAYwzQoOlDXnRUAU-DfzfQiWTgM3WFJYcsuXnzobGuP1ZK7M6oTg8pOvx/s1600/ProtexSneakers2.jpg" style="text-decoration: none;"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 284px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgazxnuzGZr49yK6-LJ2C-N6h2hXGFSb6DI3KV_JT81_tQofz-X8BKaab_FPlanDLI0CgLOqPzn6LoOl8VCT72TAYwzQoOlDXnRUAU-DfzfQiWTgM3WFJYcsuXnzobGuP1ZK7M6oTg8pOvx/s400/ProtexSneakers2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5471918245794654098" /></a><div style="text-align: center;"><span class="Apple-style-span" style="color:#0000EE;"><span class="Apple-style-span" style=""><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">At first glance these ads by Young & Rubicam (New York) look quite good. After all, they're visual, simple and pretty eye-catching. But after a little thought, I realized they're pretty bad. </span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">1. They tell you nothing about the product and do nothing to suggest why Protex is better than any other hand wash out there.</span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">2. The copy tells you something you pretty much already know, 'The things you touch stay with you'. Sounds like the fear-mongering strap-line of a crap horror movie.</span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">3. It's not very clear what's under/on the fingers, unless you look pretty closely. And no one spends too much time looking closely at ads (apart from people in advertising).</span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">4. There's no element of mystery to the visual - there's no knowledge gap - if I look at the visual I pretty much know it's an ad for a hand wash, so I've got no reason to look what brand of hand wash it is or even read the copy. And because nothing happens in my mind - no moment of realization, or inner smile, no 'getting it' - it means that it doesn't stay in my mind. (If something occurs in the mind, it tends to stay there; you've got a reason to remember it, it's not just a passive act).</span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">Here's a good example of a 'knowledge gap' in action:</span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/wrxpfX3LglE&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/wrxpfX3LglE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">Well that's my rant over. Maybe these ads aren't terrible, but they're not great either.</span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">That said, the typeface is quite nice!</span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#FFFFFF;">I'm planning on going to see some student work at Lincoln Uni in the coming few weeks. The kind </span><a href="http://rubyrosamund.blogspot.com/"><span class="Apple-style-span" style="color:#FFFFFF;">Miss Ruby Rosamund</span></a><span class="Apple-style-span" style="color:#FFFFFF;"> (fellow member of the advertising blogosphere) has invited me to the Creative Advertising final year show. Should be a good chance to see some fresh ideas (and weigh up the competition of course).</span></span></span></div></span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com1tag:blogger.com,1999:blog-3007716637287523156.post-89629191960367034642010-05-03T00:22:00.005+01:002010-05-03T19:05:48.475+01:00Radical Common Sense: an evening with Dave Trott<object width="400" height="220"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6142386&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=6142386&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="220"></embed></object><p><a href="http://vimeo.com/6142386"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">An evening with Dave Trott - Part 1</span></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> from </span></span></span><a href="http://vimeo.com/user1532285"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">MIN</span></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;"> on </span></span></span><a href="http://vimeo.com/"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">Vimeo</span></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;"><span class="Apple-style-span" style="font-size:small;">. (The sound does get better)</span></span></span></p><p><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">A great discussion with the main man Trott (CST). Great to see Dave bring some examples and analogies alive with some great doodles... and all in the flesh (well - pixel flesh)! He also chats about his blogs (which everyone should read) and the loyal folk like gotnoteef, Kevin Gordon, John W and the gang. He's got a great view on the industry at present and how it could benefit from change. If ever the barrage of marketing speak, building brands and focus groups puts you off advertising a little, watch this. His outlook is like the advertising equivalent of Occam's razor.</span></span></p>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-15223706151800816692010-04-21T01:39:00.002+01:002010-04-21T01:41:57.631+01:00Leo Burnett's Hippocratic Oath<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/7WUxb8YB88o&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/7WUxb8YB88o&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-18414426243029302702010-04-16T09:29:00.004+01:002010-04-16T09:37:24.796+01:00Warburtons<span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><embed src="http://adsoftheworld.com/sites/all/library/flash/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2Cloop%3Afalse%2CbufferLength%3A5%2CautoBuffering%3Atrue%2CautoPlay%3Afalse%2CvideoFile%3A%27RKY%2DWABR004%2D030%5FBurnt%5FOffering%5FLarge%2Eflv%27%2CbaseURL%3A%27http%3A%2F%2Fadsoftheworld%2Enet%2Fvideos%27%7D" width="590" height="359" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" allownetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed></span></span><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">You've probably already seen it, but here's a spot for Warburtons by RKCR/Y&R I find pretty neat.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Simple, well executed and most importantly funny. </span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Can't help feel that the bloke who cries on the other guy's shoulder has a comedic face which makes it work.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Sorry about the boring post title - I'm off sick and not feeling to puntastic...</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">In other news, I got through to the last 50 of Saatchi & Saatchi's recruitment scheme they're running via facebook. First round I had to make a facebook group and get as many members as possible, second round was a quiz on the industry, then in the third round you had to re-create an ad and explain why you think it's a goodun.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Looking forward to the next brief.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Also I got offered a new job. More money. More engaging.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Good news indeed.</span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-51060448979543397492010-04-12T00:22:00.004+01:002010-04-12T00:27:00.313+01:00Ground Rules<div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2LAYdXhrxZVePwFxNxvOFKn4a24NsTTQJYKmhlt8PPDGfgX00dLX0jgCfYw4UolmdW68ZeZNqX4XS4yTD_GoyK2_h9OPh4pBTzqe9ioOTRzeOV3uplHoFz1N4rhg6z0gAgBVO2IwwJHUP/s1600/03.png" style="text-decoration: none; "><br /><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2LAYdXhrxZVePwFxNxvOFKn4a24NsTTQJYKmhlt8PPDGfgX00dLX0jgCfYw4UolmdW68ZeZNqX4XS4yTD_GoyK2_h9OPh4pBTzqe9ioOTRzeOV3uplHoFz1N4rhg6z0gAgBVO2IwwJHUP/s400/03.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5459024442949638754" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 322px; " /></a></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">I can't remember where I found this, but it's bloody good.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">The ground rules laid down between DDB and Avis.</span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Certainly worth taking note of. </span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">In other news, I just won £60 off the back of a £6 bet on Phil Mickleson at the Masters. I also bet £3 on Anthony Kim at 35/1 which woulda made me pretty well off - but he came in third. Still, a good day all round.</span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-4638331035765518972010-04-10T13:20:00.009+01:002010-04-10T13:35:30.573+01:00The Scent of Justice<div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3AkK0f5gnrwT_1tQDoO9DIILDUiSK8cCpg7xQPpdBNtd-VzHYvthqOkkshDbnXVwhZcuI3qbf38SC_Lq4ffJXdVFUQdSqdKFyQ-NJ02w8uJbU5M65bfPIYfwoANFe-6bkesUy2DgTvalN/s1600/Dog+Mask.jpg" style="text-decoration: none; "><br /><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3AkK0f5gnrwT_1tQDoO9DIILDUiSK8cCpg7xQPpdBNtd-VzHYvthqOkkshDbnXVwhZcuI3qbf38SC_Lq4ffJXdVFUQdSqdKFyQ-NJ02w8uJbU5M65bfPIYfwoANFe-6bkesUy2DgTvalN/s400/Dog+Mask.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5458482626748977490" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 282px; height: 400px; " /></a></div><div><br /></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">I did an illustration for a magazine. Isn't it just a little creepy? I used an image I found on google for inspiration. The article was about the use of sniffer dogs in law enforcement. Here's an extract:</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i>"</i></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i>That the use of detection dogs has removed some of the inadequacies of human judgment in the fight against crime has not ensured the eradication of any error at all. In August of last year, the drugs awareness body Release began legal proceedings against the British Transport Police, claiming that the use of dogs to detect drugs constitutes a fundamental human rights breach. Australian research has shown that 74% of searches carried out on the back of a positive indication by a sniffer dog yield no results; the consequence, according to Release, is that 3/4 of suspects are left with their privacy rights and freedom of movement infringed upon. The case is expected to go to the high court later this year, and victory for Release would mean the permanent cessation of drug detector dogs in public."</i></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><i><br /></i></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Here's a link to the magazine's website, <a href="http://www.articlemagazine.co.uk/">ArticleMagazine.co.uk</a>.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">There's been talk of collaboration with Ian Anderson (of The Designer's Republic fame) in the future. </span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">So watch this space!</span></span></div><!--StartFragment--> <!--EndFragment-->Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-31532775740406627742010-04-08T13:37:00.001+01:002010-04-08T13:39:10.778+01:00Pixel Terrorism<object width="480" height="271"><param name="movie" value="http://www.dailymotion.com/swf/video/xcv6dv_pixels-by-patrick-jean_creation"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed type="application/x-shockwave-flash" src="http://www.dailymotion.com/swf/video/xcv6dv_pixels-by-patrick-jean_creation" width="480" height="271" allowfullscreen="true" allowscriptaccess="always"></embed></object><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span><b><a href="http://www.dailymotion.com/video/xcv6dv_pixels-by-patrick-jean_creation"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;">PIXELS by PATRICK JEAN.</span></span></a></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;"><br /></span></span><i><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;">Uploaded by </span></span><a href="http://www.dailymotion.com/onemoreprod"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;">onemoreprod</span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#FFFFFF;">. - </span></span><span class="Apple-style-span" style="font-family:arial;"><a href="http://www.dailymotion.com/gb/channel/creation"><span class="Apple-style-span" style="color:#FFFFFF;">Watch original web videos.</span></a><span class="Apple-style-span" style="color:#FFFFFF;"> </span></span></i><div><span class="Apple-style-span" style="font-family:arial, serif;color:#FFFFFF;"><i><br /></i></span><div><span class="Apple-style-span" style="font-family:arial, serif;color:#FFFFFF;">Courtesy of 'We Love Viral'.</span></div></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-32841012807635085652010-04-03T09:23:00.006+01:002010-04-04T10:53:57.298+01:00Steve Henry on Anti-consumerism<span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dylN_DVfm6fgsbC3ggOWfWxQ75hBmvC1OWlgR5IgpmMcsf3QkTCi7WBWozQEUDEJHZ7_c6eChIUT3NIDi1oEg' class='b-hbp-video b-uploaded' frameborder='0'></iframe></span></span><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Steve Henry (HHCL founder and ad legend) starts to embark upon an ideological analysis of advertising, particularly in post-recession (are we out yet?) Britain. I found this interesting because I too sense the anti-consumerist sentiment which is on the up, and often just try to repress it when I start to think about why I'm trying to get into this industry...</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Instead of repressing more, I've starting reading some more political philosophy, namely F.A. Hayek - The Constitution of Liberty. It's basically <i>the</i> defining exposition of classical liberalism. Thatcher reportedly brought this book into an early meeting, slammed it on the desk and said "This is what we believe", getting everyone who hadn't already read it to do so. Essentially, I'm trying to fill myself in on where this country has previously been ideologically and where it's headed. I know that Hayek isn't so fashionable anymore; his work was born out of cold-war suspicion and built on a highly self-interested model of human beings, but (like in advertising) you have to know your history in order to understand your present. (If you haven't seen Adam Curtis' documentary series 'The Trap: What happened to our freedom?' I highly recommend it - its on Youtube in 18 parts. It retells the process by which the Western concept of negative freedom developed here and in the US, and discusses on an ideological level, our govenments' attempts to export an ideology - we ourselves have qualms with - to other countries and cultures).</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">In other news, after my second interview (I don't think I could have bared one more) I got offered a place at Watford. Score!!!</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style=" ;font-family:arial, serif;font-size:small;">I decided to defer till next year, though, due to financial reasons mainly. Today, for the first time in about 3 years, my bank balance went back into the black. I'm now on double digits! Still got the £18,000 student loan of course, but no one needs think about that yet.</span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Right, I'm off to play in a Texas Scramble... google it.</span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com5tag:blogger.com,1999:blog-3007716637287523156.post-83742993841205082862010-03-04T18:32:00.011+00:002010-03-04T20:08:48.212+00:00The last thing you want to do is write 'ads'.<div><div><div><span class="Apple-style-span" style="font-family:arial, serif;">Tony gave me some great advice on Tuesday. And it hit me like some sort of revelation.</span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><br /></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:arial;">First of all, he gave me some simple tips which I took on board.</span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:arial;">My book was too robotic; <b>Brand - Proposition - Executions</b>.</span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:arial;">I was simply writing the strategy as a visual ad.</span></span><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:arial;">There was no 'vehicle' - no intermediary idea to carry the message.</span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:arial;">It needed to be <b>Brand - Proposition - <i>I</i></b><i><b>dea </b></i><b>- Executions.</b></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><b><span class="Apple-style-span" style="font-weight: normal;"><br /></span></b></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Then, crucially, he said that with it was clear that I was sitting down and trying to write 'ads'.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">He said <b>"The last thing you want to do is write ads"</b></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><b><span class="Apple-style-span" style="font-weight: normal;">And </span><span class="Apple-style-span" style="font-weight: normal; ">it hit me... I've been trying to <i>imitate</i> that which I admire, rather than <i>originate</i>.</span></b></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">I've been mimicking the kind of ads that find their way into <i>Luerzer's Archive, <span class="Apple-style-span" style="font-style: normal;">t</span><span class="Apple-style-span" style="font-style: normal; ">he kind of ads you see on <a href="http://www.ibelieveinadv.com/">I Believe in Adv</a>.</span></i></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="font-style: normal; "><b>I've been doing things how I think they're done.</b></span></i></span></span></div><div><span class="Apple-style-span" style=" ;font-family:arial, serif;">Big visual - logo - tag. Or some combination of the three. Product demos. Too formulaic.</span></div><div><span class="Apple-style-span" style=" ;font-family:arial, serif;">At first I thought to myself: didn't VW get the strategy <i>It's small,</i><i> but it's also tough -</i> and just write visual ads which dramatized it?</span></div><div><span class="Apple-style-span" style=" ;font-family:arial, serif;">Adding the tag '<i>Small but tough</i>'.</span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Wasn't the copy simply restating the strategy?</span></span></div><div><span class="Apple-style-span" style=" ;font-family:arial, serif;">But then I realised: that kind of ad is not what Tony is looking for.</span></div><div><span class="Apple-style-span" style=" ;font-family:arial, serif;">He wants to see something more.</span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Something that can take on a life of it's own.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Something that looks no ad he's seen before.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Something that looks like <i>nothing</i> he's seen before.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><br /></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;">Take pretty much every idea that Droga5 have come up with. Each one looks like no idea they, or anyone else, has ever come up with before.</span></div><div><span class="Apple-style-span" style="font-family:arial, serif;">That's exactly why they picked up 2 black pencils last year.</span></div><div><span class="Apple-style-span" style="font-family:arial, serif;">That's what I need to be aiming for.</span></div><div><span class="Apple-style-span" style="font-family:arial, serif;">Like Vik Kayno, a current student at Watford, told me - I need to push my thinking, get it to the next level.<i> I need to stop writing ads, and start having ideas.</i></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;">What a revelation to have!</span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Anyway, I've got more work to do than ever.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Tony said there was such a thing as a third shot (even a fourth and fifth), but he'd let us know how we did next week.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">In other news, Uber Agency got back to me. They said I could come in for a crit session with the CD and/or go on a one week placement sometime in April. So that's nice news. Also, the Saatchi & Saatchi facebook recruitment scheme is well under way and after two rounds I'm in the last 250 or so. Excited for the next brief.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">There's light at the end of the tunnel.</span></span></div></div></div></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com2tag:blogger.com,1999:blog-3007716637287523156.post-58360952820388243032010-03-03T20:37:00.008+00:002010-03-03T20:49:25.273+00:00Chat, Fcuk, Poke<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZK8jw-ag0QeAk6r0lo5MVaM3wfdjQ85bt-Pk-caJy5_5wEc9r8qsFVuUY_UUAqVjvp3shMgxXLBgtL1J-GIopLLwLePoGaA3l6yFffZdcQRTlovZEs7QBVcfPPBNndpgj_SsAcC2FN71g/s1600-h/chatroulette1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 275px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZK8jw-ag0QeAk6r0lo5MVaM3wfdjQ85bt-Pk-caJy5_5wEc9r8qsFVuUY_UUAqVjvp3shMgxXLBgtL1J-GIopLLwLePoGaA3l6yFffZdcQRTlovZEs7QBVcfPPBNndpgj_SsAcC2FN71g/s400/chatroulette1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5444509949635773682" /></a><span class="Apple-style-span" style="font-size:small;"><br /></span><span class="Apple-style-span" style=" line-height: 16px; "><span class="Apple-style-span" style="font-family:arial;"><div><span class="Apple-style-span" style="font-size:small;">Here's a fresh little digital sizzler. <a href="http://www.adverblog.com/archives/004197.htm">Adverblog</a> (source) puts it better than I can:</span></div><div><span class="Apple-style-span" style="font-size:small;"><br /></span></div><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;">"As always happens when a new "platform" is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from </span></i></span></span><a href="http://www.pokelondon.com/" style="text-decoration: none; line-height: 16px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;">Poke London</span></i></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;"> did for </span></i></span></span><a href="http://www.frenchconnection.com/" style="text-decoration: none; line-height: 16px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;">French Connection</span></i></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;"> (a so-called high street fashion brand) and its blog called Manifesto. </span></i></span></span><a href="http://manifesto.frenchconnection.com/" style="text-decoration: none; line-height: 16px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;">Seduce a woman at Chatroulette!</span></i></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;"> and </span></i></span></span><a href="http://manifesto.frenchconnection.com/chat-roulette-attempts/" style="text-decoration: none; line-height: 16px; "><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;">send the proof of that</span></i></span></span></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><span class="Apple-style-span" style="color:#FFFFFF;"> to win a 250 pounds voucher."</span></i></span></span></span><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="line-height: 16px;"><i><br /></i></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="line-height: 16px;">Good idea.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style=" line-height: 16px;font-size:small;">That said, it's near impossible to find to stumble across a female on chat roulette.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style=" line-height: 16px;font-size:small;"><a href="http://www.reddit.com/r/reddit.com/comments/b2iio/two_girls_on_reddit_roulette_see_we_do_exist/">Two females talking to each other</a> is even rarer.</span></span></div><div><span class="Apple-style-span" style=" line-height: 16px; font-family:arial, serif;font-size:small;">And <a href="http://i.imgur.com/SBtcE.png">meeting Aston Kutcher on there</a> is the holy grail!</span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com0tag:blogger.com,1999:blog-3007716637287523156.post-46093043520688015632010-02-21T23:38:00.005+00:002010-02-22T00:12:23.475+00:00Get Fresh Kicks<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKeu87AsmoSj7KTJXSvjWS62pu9dwymNPmPcEEXFWya-3kOL-aCYdcupbp8rG4DmmGjoNVJm60PQzDt8oLpmIO-mLKxhhWbenfAlLIq20_SAI5zmIV309TlswXUWXWz0tDd_CzG01Zxa25/s1600-h/NikeSml.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 283px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKeu87AsmoSj7KTJXSvjWS62pu9dwymNPmPcEEXFWya-3kOL-aCYdcupbp8rG4DmmGjoNVJm60PQzDt8oLpmIO-mLKxhhWbenfAlLIq20_SAI5zmIV309TlswXUWXWz0tDd_CzG01Zxa25/s400/NikeSml.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5440845770358608066" /></a><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">With one week to go before heading back to Watford I've made a few new ads to go in my book. </span></span><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">They're pretty much all visual.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">An image, with a logo, and a tag line if needs be. Like the one above!</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">What's more, I've displayed each set along side a simple Luke Sullivan style 'Brand = Adjective' explanation. It expresses in words, quite literally, the benefit or selling point I've chosen to dramatize. Hopefully this will make my book much easier to present in the <i>two minutes</i> they give you at Watford.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">In other news, I recently discovered that the top billing agency outside London is actually based here in Sheffield! <a href="http://www.uberagency.com/">Uber Agency</a> have done work for Netto, DFS, Morphy Richards and some Xbox and Wii games. I dropped them a line, asking if they'd look at my book. They said yes, so I sent it over. Any feedback from them would be just greaaat as I've never sent my book out anywhere. Some respectable criticism is just what it needs. I might get in touch with an agency called digforfire too... they were ranked 5th and are also Sheffield based.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Finally, I did my first ever graffiti session today in my back garden on some wood stolen from a skip. It's slightly illegal to do graffiti, so I'll let you know now... I'm certainly not practicing so I can get up early one morning this week and let loose on this old building they're knocking down in town. Certainly not.</span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;">Heg out.</span></span></div>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com1tag:blogger.com,1999:blog-3007716637287523156.post-6254882429489173972010-02-07T05:26:00.000+00:002010-02-07T05:27:09.827+00:00Embrace Life Campaign<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/h-8PBx7isoM&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/h-8PBx7isoM&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Tomhttp://www.blogger.com/profile/10170498432909587339noreply@blogger.com1