With one week to go before heading back to Watford I've made a few new ads to go in my book. They're pretty much all visual.
An image, with a logo, and a tag line if needs be. Like the one above!
What's more, I've displayed each set along side a simple Luke Sullivan style 'Brand = Adjective' explanation. It expresses in words, quite literally, the benefit or selling point I've chosen to dramatize. Hopefully this will make my book much easier to present in the two minutes they give you at Watford.
In other news, I recently discovered that the top billing agency outside London is actually based here in Sheffield! Uber Agency have done work for Netto, DFS, Morphy Richards and some Xbox and Wii games. I dropped them a line, asking if they'd look at my book. They said yes, so I sent it over. Any feedback from them would be just greaaat as I've never sent my book out anywhere. Some respectable criticism is just what it needs. I might get in touch with an agency called digforfire too... they were ranked 5th and are also Sheffield based.
Finally, I did my first ever graffiti session today in my back garden on some wood stolen from a skip. It's slightly illegal to do graffiti, so I'll let you know now... I'm certainly not practicing so I can get up early one morning this week and let loose on this old building they're knocking down in town. Certainly not.
Heg out.
Mark is the CD at Uber. We visited him a while back, he's a really nice helpful guy. If you can get a chance to pop in and visit him it's worth it. He'll give you some good advice. I think he worked in London for ten years, before moving back home to the north.
ReplyDelete