Monday, 3 May 2010

Radical Common Sense: an evening with Dave Trott

An evening with Dave Trott - Part 1 from MIN on Vimeo. (The sound does get better)

A great discussion with the main man Trott (CST). Great to see Dave bring some examples and analogies alive with some great doodles... and all in the flesh (well - pixel flesh)! He also chats about his blogs (which everyone should read) and the loyal folk like gotnoteef, Kevin Gordon, John W and the gang. He's got a great view on the industry at present and how it could benefit from change. If ever the barrage of marketing speak, building brands and focus groups puts you off advertising a little, watch this. His outlook is like the advertising equivalent of Occam's razor.

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