This ad makes me want to never use a mouse trap again... but doesn't make me want to buy cheese. In fact, food was the last thing on my mind after witnessing the first 30 seconds.
I am a BA English Lit & Philosophy graduate, living in Sheffield. 'The Bits In Between' will catalogue and comment on any advertising/graphic design/film that turns me on.
It made me want to buy that mouse! He is pretty awesome!
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