Did someone forget we're talking about burgers here? What the hell?
They even manage to fit a subdued version of the jingle in at the end.
The line, 'come as you are' stinks of branding. It's one of those multi-purpose, means very little tag lines.
If anything it suggests, 'we won't judge you'. And why is that relevant? What other places judge me? Classy restaurants? They'd judge me for going to McDonalds, yes, but not for being gay.
I think someone, somewhere, lost the thread here.
Would anyone like to explain it for me?
