Wednesday, 24 June 2009

Brand Advocacy: A guide to feeling used

If believe you are a free agent, this video may make you feel a little sick - like a punch to the gut, or going out first in a game of poker... but love it or loathe it, this is the shape of advertising today...

Source: Digital Buzz blog.

That's right. Now that we converse more than ever, and through so many means, it seems we do the advertiser's work for them. All the advertisers need to do is get the conversation started, or sustain it when it dwindles... kinda like your ideal party guest! We have tons of what I think people call 'touch points'. In theory, I can advocate something through Twitter, Blogspot, Facebook, MySpace, YouTube, review sites, and good old word of mouth (though in practice, I've never been inclined to set up a Twitter account and will abstain from doing so for a little while yet). Also, it seems that any campaign launched nowadays isn't be complete without an accompanying iPhone application... a comment brought to life by this interesting video installation which shows the download frequency of the top 200,000 iPhone apps...

Source: CR Blog

So yeah... if you weren't already aware of what you are supposed to be doing, this is it... this is how the ad-makers have you down... so please behave. And, to leave you with one final question... how exactly does this crazy-frog-esque ad fit into the new model?

Answers on the back of a postcard.

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